Sports and Social Media

Social media continues to change the way sports organizations, teams and personalities relate and interact with each other. Audiences, inclusive of spectators are not only following the action in the arena, they are also recipients of real time news, insights and running commentary courtesy of social media.

It goes without saying that social media and sport are a perfect fit.

Social media is a phenomenon….sport is a spectacle.

The fusion of social media and sport has changed the sports landscape forever. Social media has changed our interaction with sport. It has revolutionized fan, athlete and organizational experiences.

Fans are able to consume information through social media while sports organizations, teams and personalities are able to disseminate news, data and related information.

More brands are seizing the chance to promote their products and services through various social media platforms notably Facebook,Instagram,Twitter,YouTube and more.

There has also been a massive upsurge in the number of organizations, teams and personalities using social media to inform, engage and interact with fans and stakeholders.

It is truly revolutionary.

Social media brings with it an element of immediacy and interactivity, enabling audiences to follow events real time, even when physically absent from a sporting arena. This is because there is a constant flow of pre-game and in-game messaging even before the full time whistle sounds.

Even for athletes, teams, sports organizations and news outlets, the use of social media no longer limited to commentary on sport or virtually conversing with fans — we are witnessing a scenario where social media is being used to leverage personal brands and images in various ways.

Through sports related social media accounts, fans have been able to engage in the “full fan experience.” Fans are able to learn more about their favorite teams, athletes and personalities more than ever before.

There is a variety of sources and news outlets that allow fans to hear about the performance of the game, but by having their own personal account, sports entities can share a tremendous amount of behind the scenes looks, stories and information to such a widespread audience.

In a digital world marked by its transcendental advancements in technology, accessibility and convenience are prevalent.

The advent of social media has radically altered the communication and information dissemination paradigm.


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